Success story: Bezeq International
The challenge
Established in 1996, Bezeq International is a leading Internet and international telecommunications provider. Bezeq International provides complete telecom solutions: international and organizational telephony, Internet, business integration, hosting, data transfer and security services. Bezeq International employs over 2,000 professionals; about 1,000 of them provide customer service and support.
Company managers noticed that unlike other communication channels, there is no correlation between the company's image as customer service oriented, and the visual appearance of its email messages. Impactia was asked for a solution that will present a uniform corporate identity as well as a customer value.
The solution
Impactia Intelligent Email™ consists of a set of predetermined rules, segmented by service/product, language and nature of relationship, that are applied to every email sent from Bezeq International. The recipients receive information and offers that are relevant to their interests, under the new corporate image theme.
The results
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Increased awareness of the company's customer service commitment
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Measurable improvement in customer retention
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Higher traffic to the company's website to explore new products and services
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Synchronization with the marketing department's objectives
Having learned the effectiveness of Impactia Intelligent Email™, Bezeq International is planning to expand the project scope to new areas. These include generating new sales leads through integration with the existing business contacts from the company's CRM platform.
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