Success story: Crowne Plaza and Holiday Inn
Crowne Plaza and Holiday Inn, licensed by Africa Israel Hotels, consists of approximately 2,500 rooms in 13 hotels and tourist sites in Europe and the Middle East. The company employs approximately 1,500 employees and serves over one million customers a year.
Business challenge
Crowne Plaza and Holiday Inn are constantly searching for additional communication channels that would allow them to advertise availability of hotel rooms and its events. The Hotels’ Marketing Managers identified the tremendous marketing potential inherent in hundreds of administrative and staff employees of the various hotels, who have everyday contact with tens of thousands of customers, partners and friends. All of these recipients are a significant part of its target audiences.
Solution
The Marketing Managers targeted Impactia’s services to unify the Hotels’ corporate image in the media and strengthen their engagement in their website and their social media sites. The Marketing Managers placed attractive limited time offer banners, with an immediate call for action.
Results
Campaigns started having a viral effect, as people forwarded the emails with the offers, which led to an outstanding Click Through Rate (CTR) as high as 20%! Using Impactia Intelligent Email, the Hotels were able to reinforce their image, as well as convert their clicks into additional revenue.
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