Frequently Asked Questions
General
What do you mean when you say Impactia’s Intelligent Email was created for my organization’s DAILY emails, not for bulk emails?
Our Intelligent email is targeted toward daily/everyday emails that your organization sends out. This is very different then bulk email, since you are emailing “warm contacts.” These emails are sent to provide ongoing business services by the Executive Team, Sales, Marketing, Customer Service or other Departments. For example, your customer service representative receives an email asking for pricing information for your product, your company will be able to brand themselves and cross sell other products in the representative’s email response. This will increase your web traffic and sales.
How do you define daily or everyday emails?
Daily or everyday emails for an organization are emails sent out by every employee in the organization. These are emails usually sent out to your “warm contacts”. For example, a customer service representative sends out emails to respond to questions from customers. Using Impactia’s Intelligent Email, the Marketing Manager can add banners, useful links and logos to all the emails sent out. Another example of a daily email, would be an employee writing to a business contact about a particular project they are working on.
What is Mass or Bulk Email?
This is an email sent out to a large number of recipients. Examples of this are Newsletters or promotional emails sent out to a group of recipients.
My company does not run any newsletter or email campaigns, so I do not have a contact list, can I still use your Intelligent Email?
Yes. You do not need to have a contact list or an opt-in list when you use our Intelligent Email. As soon as you set-up Impactia for your organizations emails, you and your employees can use their emails, exactly the way they did before. The only difference is that when the emails are sent out, they will be enriched with branding and promotional messages that your company’s Marketing Manager has placed in the messages. These banners, links or text may include your logo, company accomplishments, tip of the week, sales or upcoming events.
Can you assign only several people from the organization to be enriched? (Not the whole company)
Yes, definitely. A large organization may choose when signing up with the Intelligent Email to only enrich messages from several people in the company, for instance, only enriching the emails from the sales and marketing staff.
A second feature that is available is for the marketing manager to turn off the enrichment for certain employees. For instance, the CEO wants to turn off his enrichment, so the CEO contacts the marketing manager and asks for the enrichment to be switched off for his or her email address.
PLEASE NOTE: that in all the above cases, all the emails are passing through our servers, but only some are enriched. Sending just some of the emails to us is not always supported; it depends in certain technical parameters (email server, anti-spam filter, etc).
Will Impactia delay my email delivery?
The overall overhead of the Rule and the Enrichment engines is only a couple of milliseconds, which means that the delay is quite negligible.
Setup
How can I start relaying my emails through Impactia?
The relay changes are performed on your corporate's email server. The changes are made to route the organization’s emails to the Impactia server instead of sending them to the Internet.
What are the changes that need to be done on my side in order to successfully relay my emails?
The changes are:
• Changing the email route to the Impactia server
• Adding the Impactia address to the DNS spf record
• If required, providing the routing rules in the corporate's Firewall
What is required in order to allow access to the web client?
If needed, providing HTTP (port 80) access to and from the corporate's network to the the Impactia server.
If the retrieval of additional data is required from resources, such as LDAP, CRM and FTP, the corresponding rules should be allowed in the corporate's Firewall in order to provide such access.
How long does it take to integrate the solution?
Integrating the solution should take 10 minutes. The IT professional will get written instructions on what he must do to Implement Impactia. On our side, we need to activate the account, which also takes just a few minutes. After that, we provide an online 20 minutes product overview. We also have support materials for those who prefer reading.
Product Features
Does the free trial have all the available features as the actual product?
The free trial is exactly the same as the paid version of the product.
What are the parameters for campaign guidelines?
1. Sender
2. Recipient
3. Timing
4. Subject/”Secret code”
Can the enrichment for a specific email be switched on/off using a “secret code?”
Yes, switching the enrichment on or off for an email is possible if the person’s email address is registered to use Impactia Intelligent Email. The Marketing Manager can create “secret codes” that are entered by the employees to the subject line of the email, to switch on a specific campaign.
Are there multiple “secret codes” available concurrently (e.g. salesperson can either use a marketing campaign for Product A or Product B depending on the customer)?
Yes, the Marketing Manager has no limit on the number of “secret codes” that can be created.
Where are the banners digitally kept for the enrichment?
The banners are uploaded and kept in the Impactia Servers, which allows the Marketing Manager to login from any computer and make changes to the templates.
Can a company run multiple campaigns (using different banners) concurrently?
Yes, that is one of the key aspects of our Intelligent Email. Several delivery rules can run concurrently, whether they are segmented by sender, recipient, subject or timing. There is also the option to have a delivery rule that chooses different promotional templates randomly.
What are the different templates available?
All the space around the email serves as possible promotional space. We do not narrow down our clients’ options when it comes to this space, they can decorate it to match their company’s colors and personality. When designing a new template you can choose where your banners will be placed, as is seen below.
How are analytical reports provided and what time frame do they cover?
Reports are produced manually within the system (located within the ANALYTIC tab) and can be exported to PDF or Excel formats as well. Reports can be produced for any chosen time frame. The data is collected on in real-time.
We are often emailing the same people back and forth every day. Is there a way to just enrich once in an email thread?
One of our favorite features is the “no double enrichment” feature. Enrichment only appears once in every thread of conversation (well – actually once for each party, sometimes both parties will have Impactia’s Intelligent Email and enrich once each). This usually portrays your messages in an elegant way.
Can the opt-out area on the bottom of the email be eliminated?
Yes, it can. We recommend that you keep it, so that you can better serve your email recipients, but ultimately the choice is yours.
Do you enrich alert emails? (Example, email sent from a bank asking you to login to their website to read a reply to their message)
First of all, the general rule is that any email, which can be routed through Impactia Intelligent Email, can be enriched. We have experience in both enhancing secured emails and alerts.
Security
What happens to email messages sent through you?
The Impactia server secures the data stored by the system, making sure that sensitive data (i.e. email messages) is deleted at the end of each transaction, leaving only essential meta-data.
What information do you store on your servers?
We are committed to respecting and protecting the privacy of our customers and those who use our website. The following Privacy Statement provides details about how your personal information is collected and used. Impactia is the sole owner of information collected on this site. The amount of personal information you are required to supply is limited to that which is necessary to supply the service or carry out the transaction that you have requested. If additional information is requested, it is labeled as optional. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement.
Please Note:
1. Impactia does not read, use or share any email, email content or other personal identifiable information with any unauthorized individual or company nor does it use it to any other usage other than providing its services.
2. Impactia does not sell, rent or lease its customer lists, their mail addresses or mail contents to third parties.
3. Impactia does not keep the email content after it was enriched and successfully sent.
This Privacy Policy applies to all of the products, services and websites offered by Impactia or its subsidiaries or affiliated companies; collectively, Impactia’s “services.”
Do you store my contact list? How secure is it?
No, we do not automatically store your contact list, unless you choose to upload it. It is important to understand that Impactia Technologies is NOT a bulk email service, but rather a service that enhances day-to-day email correspondence. Therefore, it doesn't require storing contact lists as a pre-condition. The user can decide whether or not he wants to upload contact lists in order to further segment his delivery rules. Most users choose to upload the Sender contact lists only and rarely upload large Recipient contact lists, as it is simply not needed. This makes our service less appealing for hackers. However, of course that when lists are uploaded, they are tightly protected.
How does Impactia make sure that my email information is secure?
All of the communication between the user's workstation and the server's web client is encrypted using SSL and authenticated by using a trusted certificate.
What about authorization?
This layer makes sure that only authorized personnel are able to perform a limited set of actions based on their pre-given roll.
In addition, users are granted usage rights on a need-to basis. Each user action is logged by the system and can be tracked. In addition, the application can be configured so that every change made by a user requires the approval of a top user.
Blacklisting & Spam
Will my email be treated as spam because of the images?
Email deliverability and preventing spam is an issue we take very seriously, as it is the core of our business. We do not use any external URI for content, but use embedded images instead (which are less likely to be blocked by Outlook or by any other email clients), and internet connectivity is not needed in order to see the message properly. That is, in most cases the worst case scenario is the marketing image not automatically being displayed, and not the entire email message being blocked.
We also have recommendations regarding banner sizes and our application enforces size limitation. We constantly take measures to maintain high levels of deliverability and to make sure our emails are not being tagged as spam.
Is there a chance that I will be black listed, because someone else using your service is sending spam from the same IP address?
We constantly monitor our servers to make sure they're not blacklisted. We have several data centers, which are fully capable of routing the emails through different sites or IPs in case we need to do that, but that has never happened so far. Additionally, because of the nature of the product emails are not sent in bulk, so each of the emails is typically different. Both of these criteria make it easier to pass then bulk email.
Infrastructure
What kind of infrastructure do you have?
The Impactia solution is designed for environments where emails flow is a mission critical resource that must maintain high availability. It is fully robust to allow automatic fail-over upon signs of trouble.
Fail-over: Depending on the type of email server you use, we are able to offer fault-resilient topologies. For example, on an MS-Exchange environment, it is possible to deploy the Impactia solution so that it is circumvented whenever MS-Exchange cannot communicate with the Impactia Enrichment Server. As a result, even when fault occurs in Impactia Enrichment Server, the company's outgoing emails continue to flow uninterrupted
Partnerships Available (Reseller, Integration or Referral)
This service would be very valuable for my clients, is there someone I can contact to receive information on becoming a partner?
Yes. If you wish to discuss partnership opportunities, please fill out the following form at Become a partner or write to us at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
.
|