what is intelligent email?
Typical business professionals spend much of their time online writing hundreds of emails every week to dozens of recipients. Unlike bulk emails, these “everyday” emails can reach a 100% open rate. Yet, most companies have not explored the potential of company emails as a powerful, easy and reliable marketing channel.
Impactia Intelligent Email™ is an innovative, ROI (return of investment) oriented service that transforms featureless business emails into relevant marketing platforms. Impactia takes advantage of the email recipients' full attention by adding branded banners, text ads, links and unified electronic signatures to every email sent out from your company or organization.
Impactia Intelligent Email™ adds the desired content under a predetermined set of guidelines, enriching your communication with focused messages directed at customers, colleagues, business contacts and other acquaintances. This proven system facilitates positive and immediate feedback according to your campaign objectives, while enabling you to reach new markets and create new business opportunities.
With Impactia Intelligent Email™, you can easily:
- Design your own templates
- Set your own campaign guidelines
- Import company contacts from your CRM, ERP or Active Directory systems
- Manage groups of senders/recipients and match templates to each group
- Run multiple campaigns at the same time
- Monitor your campaigns in real-time
- Get valuable analytical information
- Receive statistical reports
- Implement workflow and approval processes
- Avoid your emails being tagged as spam
how does it work?
Impactia is as easy to use as 1-2-3:
1. Import your contacts
2. Create your templates automatically
3. Define your campaign rules
And you're ready to go!
Every email message is routed through the Impactia server, which applies the appropriate enrichment template. When email recipients receive the enriched emails, they click-through to relevant web pages as defined in the templates. Each click-through is recorded by our Analytics module, which provides a detailed report in real-time that indicates the user’s interests. Multiple templates are dynamically applied and each email is enriched differently according to your distribution guidelines.
For a detailed step-by-step video guide, please click here.
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