HOT / A Case Study
The Challenge
HOT is a leading triple-play provider and a major advertiser across multiple media outlets. The company has more than 3,500 employees and 1 million customers.
Having recognized the benefits of utilizing its own email for marketing purposes, the company set about creating various templates to use with their email application, but failed to cope with varying targets and needs of a massive organization.
The Solution
HOT employees, who interact with tens of thousands of customers daily, were connected to Impactia's centrally managed service.
Impactia Intelligent Email™ applies the marketing department's rules and desires to the company's outgoing email, through a wide range of templates that are consistently updated to keep up with current contents and campaigns.
According to Yossi Lubaton, VP Marketing at HOT: "The simplicity of the Impactia solution won us over. The distance between 'I want it' and 'It's up and running' was very small."
The Results
- An astounding click-through rate: 10 times higher than other online campaigns!
- The highest ROI (return of investment) compared to other media efforts
- A fresh and stylish corporate look
- A successful cross-selling experience
